Now is a great time to assess your process and look for improvement. You can save a lot of money and time by establishing more effective communication policies for your employees. Here are five of our favorite ways to improve your company-wide communication policies this year.
Prepare for Connecting with the Incoming Generations
Younger generations are showing a strong preference for texting, according to Pew Research Center and other surveys done recently. As you work to appeal to upcoming talent, you will want to expand your methods to include text messaging for recruitment. Text messages will help automate your hiring process, speed up your training sessions and allow your new employees to be more efficient and prepared for their positions.
Use More Dynamic Content
Most professionals prefer less wordy emails and won’t read generic newsletters. Instead, create dynamic content to increase engagement levels. You can always text links to video content or blog posts with images to keep readers engaged. You also want to take advantage of the short nature of texting that will force you to cut the fluff and get to the point. Boost employee communication with SMS that will keep departments and teams communicating and collaborating.
Empower Employee Advocacy
You want to increase your reach, brand recognition and influence, so make sure your employees are turning into advocates. Start by creating a workplace that your employees are excited about and making sure your professionals feel valuable in their jobs. Then, empower your employees by giving them access to key industry news and insight, encouraging them to share and participate in various platforms. You can use employees to help write articles in your newsletters or share their best posts to encourage more interaction. You will only have truly influential advocates if you help promote their value as a professional in their field and on your team.
Increase Flexibility and On-the-Go Communication
Texting can help employees gain freedom they wouldn’t have through email and phone calls alone. Use a texting platform and company phone plans to enable your employees to do more work while they are on-the-go. Give employees as much freedom as possible to work as they can from home or while traveling, allowing for more flexible hours and scheduling. The improved work-life integration will appeal to younger generations that value flexibility and are willing to have increased interruption with working during strange hours on their devices.
Speed Up Policy Changes and Strategies
Automated mass texting can really help your company get the word out about new policies and strategies. Simply send out texts to your entire team or the specific department that it will apply to in order to notify them of changing rules, training dates, industry information, deadline reminders or prompts for paperwork. Text messages are typically read within seconds, allowing your important company notifications to be distributed quickly and effectively. Emails often get lost and phone calls waste time, so use text messaging to send out these notices in a way that is sure to get the message across.
In an age of technology, don’t let your employees waste their time by worrying or gossiping – work to improve communication each year. Text messaging and great content will help you communicate in a stronger way with your employees.
Guest Post: About the Author
Joel Lee is the SEO marketing specialist at Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases.