The holidays are a joyous and busy time for many, but some restaurants owners see a decline in business during the winter months. One source found that as many as 61% of restaurants reported a decline of up to 20% in patrons and sales during this time.
There are a multitude of reasons that sales can be down, ranging from cold weather which discourages patrons from leaving their homes and times spent indoors with family rather than out and about. A holiday decline does not have to affect your restaurant, however, if you strategize with carefully crafted marketing holiday marketing tips to drive customers to your business!
People love to feel festive during the holidays, which is why adding a holiday-themed menu can draw people to your restaurant. Consider offering family-friendly meals that your patrons can eat in or take to enjoy at home. Offering family-sized meals makes it convenient for your customers to quickly order without having to deliberate on what items and amounts to get.
Add holiday-themed foods to your menu to appeal to your patrons’ palates! Holiday favorites, such as turkey, egg nog and stuffing are always a hit! Get creative with adding items and ingredients that your customers may not be familiar with to surprise them and keep them guessing!
Appeal to the smallest patrons by offering foods that can excite them, such as specialty-shaped foods (sandwiches shaped like Christmas trees!), holiday cookies and other treats shipped from the North Pole.
Help your patrons get in the spirit by adding a holiday feel to your restaurant. You can choose specific nights to throw special holiday parties which feature holiday music and a winter wonderland decor.
If you have a family-friendly restaurant, encourage your customers to bring their kids by planning a visit from Santa Claus, as well as arts and craft activities, such as making holiday cards. Advertising a free photo with Santa with every family meal can help your customers save on holiday photos and instead spend their money in your restaurant.
The holidays are an expensive time when most of us shop for gifts for family and friends. Help ease the financial burden your patrons may be facing by offering holiday specials and coupons that they will surely appreciate.
Consider tying in an exclusive discount with a charitable cause, which is always important to remember during the holidays. Ask your customers to stop by and leaved canned food for a local food bank or used clothes for a nearby shelter. In exchange for their donation, you can offer a discount on their food purchase or a free item (a drink or dessert) in addition to a paid meal.
Once you figure out your holiday menu, decor, activities and specials, you need to share that information with your target audience so that they can be informed about what is going on at your restaurant. Consider the best ways to get their attention and how best to spend your marketing budget.
If your restaurant is located in an area with high traffic, putting up a large sign or poster may suffice. Otherwise, sending in-home mailers to your local patrons or sending out emails through your customer database can be effective.
To stand out from the competition, consider unique ways that you can grab your customers’ attention and encourage them to frequent your business. This can include funny holiday cards to make them laugh or bold online campaigns.
Should you need help to invest in marketing or making your restaurant holiday-friendly, IOU Financial is happy to help. We offer hassle-free small business loans of up to $300,000 in as little as 24-48 hours. Visit our website to get more details about how we can help your restaurant thrive during the holidays and all year round!