What would you do to increase your restaurant’s profits by 30%? What if all you needed to do was snap a photo? That’s right, one study found that taking and sharing photos of food served at your restaurant can increase profit by as much as 30%! Unfortunately, most of us are not skilled photographers, and with the mass amount of competition online, it is imperative to improve your skills to grab your audience’s attention. Read on to find tips on taking better food photos!
Choose Natural Light
While professional photographers don’t go anywhere without fancy lighting, good old natural light is best for taking photos of food. This is because you want to show food as it truly looks without adding any yellow or orange hues from artificial lighting (no one is going to want to eat yellow rice or orange eggs!).
What’s the best way of getting natural light? Go outside! Avoid spots with direct sunlight as that will add shadows in your photo. Instead, try to take your photos on overcast days where just the right amount of sunlight peers through the clouds.
Need to take photos when it’s raining or snowing, and outside is simply not an option? Take photos near windows or a patio, allowing the sunlight to hit the plate from as many angles as possible.
Remove the Clutter
A professional photo only contains what the photographer intended the viewer to see. Look through the lens and remove any objects that are not required in your photo. You can leave objects that enhance the image, such as flowers, a fork and knife or a beautiful landscape; however, you want the viewers to concentrate on the food rather than be distracted by anything else. In fact, the best backgrounds for food photos are neutral, light or dark; avoid reflective backgrounds such as countertops.
Choose the Best Angle
Taking a photo of a plate or pasta, a smoothie or a sandwich all require different angles. The rule of thumb is to shoot from above when the food is on a bowl or plate as this provides the best view of all of the ingredients in the food and minimizes the background (unless you choose to zoom out and include more details in the photo). Drinks and foods with layers, such as sandwiches, lasagna and cakes, best shot from the side.
Focus on the Arrangement
When your restaurant patrons come into your business, they are hungry and don’t pay too much attention to how their food is arranged as long as it tastes good. However, when you want to attract new customers based on photos alone, arrangement is key.
Learn the art of food plating to carefully and aesthetically place the food so that it looks attractive. Consider what ingredients you can add to enhance the look of the food, such as bright spices, green spice leaves or bold sauce colors.
While you can take photos with your iPhone or a cheap camera, the best photos are made with professional cameras. If you need help in financing this expense, or want to truly invest in photo marketing and hire a professional photographer, IOU Financial is ready to sponsor this goal! We help small business owners acquire loans in 24-48 hours. Contact us today to learn more.