Month: October 2017

Should My Business Participate in Cyber Monday?

Cyber Monday (CM), the Monday after Thanksgiving that promotes online shopping, has become almost as important as Thanksgiving and Black Friday in terms of holiday sales. In 2016, CM sales increased by 12.1 percent year over year, reaching a volume of $3.45 billion. That’s a higher sales volume than experienced on 2016 Black Friday. There …

Should My Business Participate in Cyber Monday? Read More

How to Gear-up for a Successful Small Business Saturday

American Express started Small Business Saturday in 2010 to encourage American consumers to buy from mom-and-pop stores rather than the huge box-stores and the ubiquitous online sites. It falls on the Saturday following Thanksgiving (Nov. 25, 2017), and you should be preparing for it right now. Here are some great tips to maximize your sales …

How to Gear-up for a Successful Small Business Saturday Read More

Tips for Restaurant Owners: How to Take Better Food Photos

What would you do to increase your restaurant’s profits by 30%? What if all you needed to do was snap a photo? That’s right, one study found that taking and sharing photos of food served at your restaurant can increase profit by as much as 30%! Unfortunately, most of us are not skilled photographers, and …

Tips for Restaurant Owners: How to Take Better Food Photos Read More

Small Business Tips: Increasing Your Financial Literacy

Having a great idea and running with it is not enough to operate a successful business. A business owner must wear many hats when operating their company, but managing and understanding their finances doesn’t always come easily. Relying on a business manager or an accountant is a beneficial way to verify that you are conducting …

Small Business Tips: Increasing Your Financial Literacy Read More

How to Start an Online Site for Your Retail Store

Whether you already own a brick and mortar store, or just want to focus your retail efforts online, creating a website is an important step to growing your business. With over half of Americans preferring to shop online, not creating a user-friendly e-commerce site is not a smart decision. Read on for steps on starting …

How to Start an Online Site for Your Retail Store Read More

Three Resources Your Salon Can be Using to Make Life Easier

Hair and nails salon owners know that time is of the essence when it comes to managing their business, which is why it is essential to stay on top of the latest resources that could be making your life easier. A large portion of the time spent managing a salon requires booking appointments, managing staff …

Three Resources Your Salon Can be Using to Make Life Easier Read More