May 2017

Google Analytics: Everything You Need to Know to Track Your Traffic

If you are a business owner, you know the importance of an online presence for your company. Even if you don’t sell your products online, you need to create brand awareness through marketing and advertising to build a strong and positive reputation. Simply creating a website is not enough for this endeavour. To make your […]

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When Should I Hire a Virtual Assistant For My Small Business?

Your business is growing and that once small start up has turned into a solid, reputable, and stable small business. While you grow your business, you may also find yourself considering the idea of hiring a virtual assistant: someone to tackle the day-to-day scheduling of work tasks or business meetings, and handling administrative duties to

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How to Create a Personalized Customer Experience in Your Store

It’s not surprising news that brick and mortar locations around the country are in trouble, with many closing doors because they are failing to attract and keep customers. Retail owners should not despair, however, and focus on creating a plan to attain brand loyalty and increase sales. The best way to achieve this goal is

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Surefire Ways to Turn Potential Customers Into Loyal Customers

Every business owner knows that the way to successfully grow a business is to have a loyal customer base. The increasing competition in the global marketplace makes customer acquisition costs (aka the amount of money it takes to land a sale) higher than ever before. Plus these days, the cost of online and traditional marketing

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IOU Financial Partners with EVO Payments International – IOU & EVO to Cross-Promote Funding and Credit Card Processing

MONTREAL, May 3, 2017 /CNW/ – IOU FINANCIAL INC. (“IOU” or “the Company”; TSX-V:IOU), a leading online lender to small businesses (IOUFinancial.com), is pleased to announce its strategic partnership with EVO Payments International (EVO), a leading card payment acquirer and payment services provider operating throughout North America and Europe. Through this strategic partnership, IOU’s direct clients

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How to Successfully Capture Customer Reviews

The global market has led to increased competition for business owners. Nearly every service and product available today can be easily duplicated and offered at a lower price. While big brands can outcompete their rivals with million-dollar advertising campaigns, small business owners find themselves at a loss for how to promote their brand and stand

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