There is a question that should come across every small business owner who generates content for their customers: what good is putting out content that nobody sees or is interested in? Let us take this one! Putting out content no one sees or is interested in doesn’t do a company any good. It is a simple as that. However, knowing some ways to create content that people do want to read and engage with can be tackled with the following 5 tips.
Talk about Trending Topics
It’s no question that people like jumping into discussions about popular or trending topics. Similarly, people like to read content that include or focus on what’s relevant right now. When writing a blog, sharing a social media post, or sending a company newsletter, be sure that your company hits what’s relevant in your industry. Get in the game by adding your company’s perspective to the online conversation!
Talk about Unsafe Issues
Nobody likes a boring read. Rather, people want to read things that make them think, become inspired, or be encouraged to use or trust a company. To accomplish this, companies should present “unsafe” or “out of the box” commentary and comments. Dare to stand apart from other competition, especially if you’re in the small business niche, because your potential customers want to feel something. Creating content that doesn’t follow the usual framework is a unique way to capture your audience and keep them coming back for more.
What’s Google smart you ask? It’s simple: post a blog title or content that people look up on Google or other popular search engines. If you have a great blog idea, newsletter update, or website ready to launch, focus on naming it something people already search for and stay away from titles nobody would look for. For example, if your launching a fresh new pair of jeans, don’t use descriptions or titles that only you and your designers know. Write a post called: “New Best Fitting Jeans.” People will search for that phrase immediately when in the market for new denim. Factoring in SEO (search engine optimization) when creating a title is the best way to ensure your link is clicked. From there, your post can then delve into the ins and outs of your product.
Stick to the Point
People scroll through the internet quickly. Studies have found that customers rarely read word for word, and rather scroll until something jumps out at them. Use powerful titles and images that is void of filler.
Speak to Customers, Not Yourself
With a small business, you want to ensure you speak to the customer! Find out what topics or issues your audience wants to learn more about and be sure to mold your content around that. For example, if you own a roofing company you could educate your customers on why a leak in one spot of the house shows up 500 feet away. When your customers find you provide relevant content, they’ll keep coming back for more.
As you can see writing content that is engaging and informative is an art; one that takes time and trial and error to execute successfully. Following these 5 suggestions for developing engaging content for customers is one step any small business owner can take today to generate great content that customers want to read. Happy content creating!