You’ve probably heard the phrase, “location, location, location.” While you may not think of SEO when you hear that phrase you definitely should be!
In terms of this topic businesses can be broken down into two categories, businesses that are dependent on local customers and businesses that are not. Examples of businesses where local customers are not a major concern would include online computer retail stores, or a firm that specializes in resume writing , because these firms get their customers strictly through the internet – they are not brick and mortar locations. On the other hand a mechanic located in Los Angeles, CA, or a hair salon located in New Brunswick, NJ are establishments that must be concerned about including their location in terms of SEO, because they are dependent on local customers.
When creating your list of keywords to use, when you are a “local” business, make sure to use the area where you are located. You want to include the town; you can also include the state. Let’s use the Hair Salon in New Brunswick, NJ. If someone in that area was looking for a new place to get her hair cut, she would most likely put in her town to pull up the results she was looking for. She wouldn’t just put “hair salon” or “hair stylist” because that would yield 1000s of responses all over the country. She would type in “New Brunswick Hair Salons.” So when coming up with your keywords to implement SEO on your website always make sure to include the town or city your business is located, and you can include the state as well.
In addition, never forget about location as far as social media. Make sure to include that information on your profile for each platform.
Location information is critical when it comes to a potential customer/client searching for your firm, if your firm’s success is contingent on local customers. Make sure to consider this when strategizing your SEO so you can make sure not to miss out on the customers that may be searching for you!