SEO Part 2: Keywords

You’ve had your website up and running, but you haven’t paid much attention to SEO, so you are really starting to consider the importance of that focus. You’ve started a blog as a result, so you can write related topics to what your company has to offer, and hopefully this will attract more customers to your site. But consider this, are the actual blog posts helping your site rise in the ranks on Google? The bottom line is, you want to appear high in Google’s rankings to even give your company a chance to be seen when someone does a search for a business such as yours. In order to do this, you want to focus on specific keywords that relate to your business.

When determining which keywords are best for your firm, one way you could go is using a paid resource. If you are interested in that, those firms are easily searchable on Google, because they have done a good job setting up their own keywords! But you can also focus on this on your own.  When it comes to keywords, you are typically looking at a string of words, not just an isolated word. When you are preparing what keywords you want to use in your blog articles, think about the specifics of what your company has to offer.  For example, if you are a car dealer located in Los Angeles, California, you want to think about what your local customers would type in when searching for a car dealer in your area.  While your blog article will certainly have the word “cars” in it, if someone types in the word “cars” they are going to get 1,000s of responses. So you want to make sure in your article that you are more specific with the strings of keywords that you use, and you want to make sure the article remains useful to your readers. When you just “keyword stuff” which is just putting in one keyword after the next or using them when they don’t make sense, it reflects poorly on your company as your readers won’t get any benefit from your article, and Google frowns on this which could negatively impact your ranking. So just have your article go with the flow and work in those keywords where they make sense. For the car dealer example you could use, “Los Angeles car dealer”, “Ford dealer in LA,” “car dealer in Los Angeles” etc.  Use what makes sense in all situations.

When you are writing your blog articles, or putting together your web pages, always consider the proper keyword phrases to use. Use the ones that will bring potential customers to your page, so your website is working for you.


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