IOU Financial Enters Into Agreement with O’Leary Ventures

MONTRÉAL, Québec, September 26, 2014 – IOU Financial Inc. (TSX Venture Exchange: IOU) (“IOU Financial” or the “Company”), parent of IOU Central Inc. (“IOU Central”), an online lender to small businesses, today announced that it has entered into an Endorsement and Licensing Agreement with O’Leary Ventures Corporation (“O’Leary”).

The intent of the agreement is to drive brand awareness of the Company’s subsidiary IOU Central in the United States as it continues to grow its retail channel. As part of this agreement, Kevin O’Leary, a regular on ABC’s Shark Tank, has committed to the endorsement and promotion of IOU Central.

“Entering into this agreement with O’Leary Ventures strengthens our strategically important retail efforts, which is an organizational focus as we move into 2015 and beyond”, said Phil Marleau, CEO of IOU Financial.

About IOU Financial Inc.

IOU Financial provides small businesses throughout the U.S. access to the capital they need to seize growth opportunities quickly. Typical customers include medical and dental practices, grocery and retail stores, restaurant and hotel franchisees and ecommerce companies. In a unique approach to lending, IOU Financial’s advanced, automated application and approval system accurately assesses applicants’ financial realities, with an emphasis on day-to-day cash flow trends. It makes loans of up to $150,000 to qualified applicants within a few business days, with affordable charges favorable to cash-flow management. IOU Financial’s speed and transparency make it a trusted alternative to banks. To learn more visit:

Forward Looking Statements

Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of IOU including, but not limited to, the impact of general economic conditions, industry conditions, dependence upon regulatory and shareholder approvals, the execution of definitive documentation and the uncertainty of obtaining additional financing. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. IOU does not assume any obligation to update or revise its forward looking statements, whether as a result of new information, future events, or otherwise.

The CSE has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

For more information, please contact:

Philippe Marleau
Chief Executive Officer
(514) 789-0694 ext. 225

Mayco Quiroz
Chief Financial Officer
(514) 789-0694 ext. 298