Covid-19 has resulted in drastic changes in human life and socio-economic culture. The virus started spreading in December 2019, has resulted in the close-down of almost every country around the globe. The world is adapting towards the unprecedented situation, yet the loss it has caused to humanity, as well as the economy, is enormous. Countries […]
5 Small Business Marketing Tips to Implement During COVID-19 Read More
Does your marketing process create long-term relationships with your customers, or do you instead focus on getting the sale and moving on to the next prospect? There’s a lot of value in building strong relationships. They enable you to spend less time and money on new customers, and it maximizes the value of the ones
Relationship Marketing — What is it and How Can You Use It? Read More
When you run a small business, you may not have as much money in your budget to work with as you would like. That doesn’t mean, though, that you should cut your marketing expenses when funds are tight. As a small business owner, marketing is one of your most valuable tools. As such, it is
Guide to Marketing Your Small Business Read More
You shouldn’t underestimate the importance of customer reviews to support and expand your business. The vast majority of consumers read reviews before making a purchase and use social media to help them decide. Customers who take the time to write reviews want to see them posted and discussed. Moreover, prospective customers want to read reviews.
How to Leverage Customer Reviews to Grow Your Small Business Read More
Website traffic is an important metric that reflects the relevance, popularity, and engagement levels of your small business. More people on your site means that you’ve optimized your site very well with ample content and keyword implementation, technical specs, and other nuances that elevate your site’s ranking. It gives you a competitive edge, and it
How to Increase Your Visitor-to-Lead Conversion Rate Read More
In general, small businesses allocate 7% to 12% of their gross revenues to marketing. This compares with the Small Business Administration’s suggestion of spending 7% to 8% on marketing. Of that amount, the total budgeted to digital marketing is expected to rise to 45% in 2020 compared to 42% in 2019. The biggest share of
Where Should You Spend Your Marketing Budget in 2020? Read More
Instagram is a leading video- and photo-sharing platform that belongs to Facebook. It includes many business-friendly features, including ads, analytics, business profiles, tagged products, purchase page links, shopping lists, support for e-commerce purchases, and more. Instagram is characterized by more engagement and less competition than other social media titans such as Twitter or Facebook. That
Retail Businesses: Improve Your Instagram with These Tips Read More
The buzz word for increasing sales and conversions for any website is traffic, traffic, traffic. As a small business owner, one of the most significant digital assets you have is your website. When it comes to driving quality traffic to your small business website, there is no one-size-fits-all approach. There is also no single set-it-and-forget-it tool that is capable
10 Ways to Get Traffic to Your Website Read More
Social media has become one of the go-to ways for businesses to connect with people, be they current or prospective clients. There are a number of reasons for this – advertising on social media can cost less than traditional advertising, and the biggest social media platforms have millions or billions of users. In order to
How Small Businesses Can Book Clients Through Social Media Read More
Leads are great, but only to the extent that you convert them to customers. It’s not rocket science, but you do need some smarts about motivating leads to purchase your goods or services. In this article, we’ll give you some tips on how to qualify and convert leads, thereby increasing your sales and growing your
You Have A New Lead — What’s Next? Read More